While entering new markets for the business it's really important to study the market at first. But if you plan to enter a market of the other country, if you want to enter international business and international trade it's better to invest in marketing research before you invest in new company, hire personnel and so on. It will allow to save much money if something goes wrong.
One of the factors that can spoil your business is knowing (or better to say not-knowing) foreign language. Do you know that English language is almost the easiest language in the world. But when you start translating your web site or instructions into French or Russian, or Japanese - you'll understand that there are problems and issues there where you never predicted.
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